Peter Hall observes that where as once he was asked by commercial producers "What play would you like to do?" he is now asked "what star can you get?"
Its not just Peter Hall who is asked this, and its not just commercial producers who ask. As a relatively young director I have been asked by several subsidised companies "who can you get?"
I believe this question to be one of the most corrosive questions asked by artistic directors. It is the question that causes utterly inappropriate casting to ruin an otherwise exciting production. It is the question that stops talented 'unknown' actors from working. It is the question that destroys writer led theatre (as opposed to the previous blogged assumption that its the auteur that kills writer led theatre). And it is the question that utterly undermines the belief that young directors are capable of creating exciting work that will appeal to an audience.
The question says to who ever is being asked it, whether it is Peter Hall, or a young director like myself "you on your own are worthless, you have no power to excite and engage this theatre's audience" and it is this obsession with star fuckery which will kill our theatre because it not only corrodes our industry, it corrodes our audience who start to believe that a play is only of value when it features someone off the telly.
I happen to like many stars, to want to see them on stage. I have no problem with David Tennant or Jude Law playing 'Hamlet' because just as we are feeding off film and TV to find these actors, so film and TV before us fed off us to find their Doctor Who or their next Hollywood darling. We are all grown up enough to get that the barriers between theatre film and TV just don't exist. Actors are actors, and it is only the oldest of farts who talks about a 'theatre actor' or a 'telly actor' as if you can only do one or the other. No, my problem with the question "who can you get?" is that it suggests a play is only worth seeing if there's a name attached. And the question has nothing to do with the excitement of seeing the right actor at the peak of their career tackle a part they will excel in. The question has nothing to do with quality and everything to do with cynicism.
So let the commercial producers ask the question... after all if they cant make their money back, they're not doing a great job. But it's a sign of the corruption of the subsidised arts that it is such a reoccurring question in the subsidised sector.
One footnote that occurs to me as I write this blog is that the desire to attach a name to a project should have empowered the acting community to take an active role in planning the work that is staged. OK - its not going to happen for drama school graduates, but those who have a profile, who have the power to bring in an audience don't seem to take a lead in the planing of productions. There are of course some, like Brannagh (who I believe worked very closely with Grandage on the excellent Donmar season in the West End) but Brannagh is the exception rather than the rule.
If actors have the power to sell a show, why aren't they being given the authority to choose the show?
